A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena

YoungKi Park

Korean Management Review · Vol. 55, No. 1 · pp. 1-23 · January 2026

The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior

Quach Dieu Linh · Sarang Go

Korean Management Review · Vol. 55, No. 1 · pp. 25-55 · January 2026

Psychological Mechanism Analysis of Token Promotional Price Effects in Experiential Promotions: Based on Attribution Theory and Fairness Perception

Lee, Jijeong · Kim, Geonha

Korean Management Review · Vol. 55, No. 1 · pp. 57-79 · January 2026

Priority Analysis of Healthcare Supply Chain Risk Factors Using AHP

Jung, Huibeom · Lee, Donhui · Shin, Yeongcheol

Korean Management Review · Vol. 55, No. 1 · pp. 81-101 · January 2026

A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies

Shim, Jeongtaek · Jung, Jaehun

Korean Management Review · Vol. 55, No. 1 · pp. 103-128 · January 2026

What Drives Viewers to Repurchase? The Role of Customer Experience and Relational Bonds

Wanping Zeng · Eunmi Kim

Korean Management Review · Vol. 55, No. 1 · pp. 129-148 · January 2026

The Relationship between ESG Ratings and Executive-Employee Pay Gap

Lee, Yunjeong · Park, Jongil · Jung, Seonmun

Korean Management Review · Vol. 55, No. 1 · pp. 149-182 · January 2026

Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment

Haeun Kim · Sungho Park · Juwon Hong · Sungeun Byun

Korean Management Review · Vol. 55, No. 1 · pp. 183-204 · January 2026

The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value

Hong, Nanhui

Korean Management Review · Vol. 55, No. 1 · pp. 205-228 · January 2026

Non-market Strategy in Competitive Contexts: Carbon Performance and Firm Value

Injae Jeon · Yoojung Ahn

Korean Management Review · Vol. 55, No. 1 · pp. 229-259 · January 2026

When Do Broadcast Search Discussions Foster Learning? The Role of Network Structure and Technical Marginality

Yongsuk Kim

Korean Management Review · Vol. 55, No. 1 · pp. 261-284 · January 2026

Your Movement in a City Reveals Your Credit: Credit Default Prediction Based on Geolocation Information

Jialu Liu · Youngsok Bang

Korean Management Review · Vol. 55, No. 1 · pp. 285-311 · January 2026

The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success

Myounggu Lee · Hye-Jin Kim

Korean Management Review · Vol. 55, No. 1 · pp. 313-346 · January 2026

Supply Chain Ripple Effects of Government R&D Budget Cuts: Focusing on Research Safety Equipment Procurement Firms

Oh, Jaesun · Kang, Juyeong

Korean Management Review · Vol. 55, No. 1 · pp. 347-386 · January 2026

Strategic ESG Behavior Under Successor CEOs: CEOs' Political and Green Experience Perspective

Liyao Ally Zhang · Hoyoung Lee · Juryum Chung

Korean Management Review · Vol. 55, No. 1 · pp. 387-419 · January 2026

K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters

Ha Eun Park

Korean Management Review · Vol. 55, No. 1 · pp. 421-445 · January 2026

From Cultural Wave to Retail Infrastructure: A Stage-Based Model of Global Retail Expansion

Hyunji Kim · Yeon-Sung Jung

Korean Management Review · Vol. 55, No. 1 · pp. 447-475 · January 2026

Structural Changes in the Korean Film Market after COVID-19: The Tactical Long Tail Phenomenon

Lee, Seonmin · Lee, Namgyeong

Korean Management Review · Vol. 55, No. 1 · pp. 477-500 · January 2026

The U-shaped Relationship between K-pop Genre Atypicality and Popularity Based on Platform Audio Data: Focusing on the Moderating Effect of Artist Status

Lee, Jungwon · Jung, Okgyeong

Korean Management Review · Vol. 55, No. 1 · pp. 501-523 · January 2026

A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth

Sung, Ilreinjisuk · Jang, Yeonggyun

Korean Management Review · Vol. 55, No. 1 · pp. 525-551 · January 2026