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RESEARCH ARTICLE

K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters

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Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment

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A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth

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The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior

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From Cultural Wave to Retail Infrastructure: A Stage-Based Model of Global Retail Expansion

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A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies

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The Relationship between ESG Ratings and Executive-Employee Pay Gap

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Priority Analysis of Healthcare Supply Chain Risk Factors Using AHP

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Structural Changes in the Korean Film Market after COVID-19: The Tactical Long Tail Phenomenon

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A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena

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How Do Dupe Products Persuade Generation Z? The Role of Perceived Coolness in Shaping Self–Brand Connection and Consumer Behavioral Responses, and the Moderating Effect of Value Consciousness

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The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success

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Follower–Leader Collectivism Fit and Performance: LMX Mediation and Inter-Team Competition Moderation

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Supply Chain Ripple Effects of Government R&D Budget Cuts: Focusing on Research Safety Equipment Procurement Firms

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Strategic ESG Behavior Under Successor CEOs: CEOs' Political and Green Experience Perspective

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Chairman Lee Byung-Chul's Management Philosophy at Samsung: An Exploratory Study Using Structural Topic Modeling

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What Drives Viewers to Repurchase? The Role of Customer Experience and Relational Bonds

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The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value

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Your Movement in a City Reveals Your Credit: Credit Default Prediction Based on Geolocation Information

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RESEARCH ARTICLE

The U-shaped Relationship between K-pop Genre Atypicality and Popularity Based on Platform Audio Data: Focusing on the Moderating Effect of Artist Status

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