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K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters

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The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior

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A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth

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Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment

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From Cultural Wave to Retail Infrastructure: A Stage-Based Model of Global Retail Expansion

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How Do Dupe Products Persuade Generation Z? The Role of Perceived Coolness in Shaping Self–Brand Connection and Consumer Behavioral Responses, and the Moderating Effect of Value Consciousness

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The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success

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316 Views
RESEARCH ARTICLE

A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies

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Impulsive Buying in Live Streaming: The Influence of Contextual Factors and Product Type from the Perspective of Consumer Inspiration

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310 Views
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A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena

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Strategic ESG Behavior Under Successor CEOs: CEOs' Political and Green Experience Perspective

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RESEARCH ARTICLE

Structural Changes in the Korean Film Market after COVID-19: The Tactical Long Tail Phenomenon

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261 Views
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What Drives Viewers to Repurchase? The Role of Customer Experience and Relational Bonds

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259 Views
RESEARCH ARTICLE

Priority Analysis of Healthcare Supply Chain Risk Factors Using AHP

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The Relationship between ESG Ratings and Executive-Employee Pay Gap

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Cognitive Biases, SCM Decision-Making Quality, and Logistics Performance: An Empirical Investigation

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Follower–Leader Collectivism Fit and Performance: LMX Mediation and Inter-Team Competition Moderation

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Hidden Pay, Hidden Voice: Justice as a Mediator and Pay Level as a Boundary Condition

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Beyond the Expectations of Organizational Delayering in Korean Firms: Verifying the Effectiveness of Job Grade Simplification Through News Text and Panel Data Analysis

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Factors Influencing Purchase Intention of Products Created by Influencers: Based on the Trust Transfer Theory

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