.jpeg)
Most Viewed
70 Views
RESEARCH ARTICLE
A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena
52 Views
RESEARCH ARTICLE
A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies
45 Views
RESEARCH ARTICLE
The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior
45 Views
RESEARCH ARTICLE
K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters
37 Views
RESEARCH ARTICLE
Psychological Mechanism Analysis of Token Promotional Price Effects in Experiential Promotions: Based on Attribution Theory and Fairness Perception
37 Views
RESEARCH ARTICLE
What Drives Viewers to Repurchase? The Role of Customer Experience and Relational Bonds
37 Views
RESEARCH ARTICLE
The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success
36 Views
RESEARCH ARTICLE
Your Movement in a City Reveals Your Credit: Credit Default Prediction Based on Geolocation Information
35 Views
RESEARCH ARTICLE
A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth
34 Views
RESEARCH ARTICLE
Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment
28 Views
RESEARCH ARTICLE
The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value
28 Views
RESEARCH ARTICLE
Structural Changes in the Korean Film Market after COVID-19: The Tactical Long Tail Phenomenon
28 Views
RESEARCH ARTICLE
A Study on the Development of Future Corporate Value Forecasting Classifier Reflecting ESG Information
26 Views
RESEARCH ARTICLE
When Do Broadcast Search Discussions Foster Learning? The Role of Network Structure and Technical Marginality
26 Views
RESEARCH ARTICLE
Supply Chain Ripple Effects of Government R&D Budget Cuts: Focusing on Research Safety Equipment Procurement Firms
26 Views
RESEARCH ARTICLE
The U-shaped Relationship between K-pop Genre Atypicality and Popularity Based on Platform Audio Data: Focusing on the Moderating Effect of Artist Status
26 Views
RESEARCH ARTICLE
The Impact of ESG Pressure on Corporate Innovation Activities: Focusing on the Effects of Regulatory and Normative Pressures
25 Views
RESEARCH ARTICLE