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RESEARCH ARTICLE

A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena

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RESEARCH ARTICLE

The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior

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Psychological Mechanism Analysis of Token Promotional Price Effects in Experiential Promotions: Based on Attribution Theory and Fairness Perception

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Priority Analysis of Healthcare Supply Chain Risk Factors Using AHP

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A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies

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What Drives Viewers to Repurchase? The Role of Customer Experience and Relational Bonds

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The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value

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A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth

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Strategies to Enhance Market Competitiveness of Korea’s Mobile Virtual Network Operators

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The Relationship between ESG Ratings and Executive-Employee Pay Gap

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RESEARCH ARTICLE

Non-market Strategy in Competitive Contexts: Carbon Performance and Firm Value

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RESEARCH ARTICLE

Your Movement in a City Reveals Your Credit: Credit Default Prediction Based on Geolocation Information

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The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success

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K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters

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RESEARCH ARTICLE

The U-shaped Relationship between K-pop Genre Atypicality and Popularity Based on Platform Audio Data: Focusing on the Moderating Effect of Artist Status

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The Spillover Effect on CSR Engagement of Financially Constrained Firms: Evidence from the Mergers and Acquisitions Contexts

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The Impact of R&D Expenditure Capitalization on Firm Value by Business Strategy

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Selling, General and Administrative Expenses and Firm Value

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The Impact of Mobile App Portfolio Strategy on Mobile Developer Performance

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A Study on Testing Foreign Exchange Market Efficiency

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