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Most Cited
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A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena
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The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior
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Psychological Mechanism Analysis of Token Promotional Price Effects in Experiential Promotions: Based on Attribution Theory and Fairness Perception
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A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies
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Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment
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The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value
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Non-market Strategy in Competitive Contexts: Carbon Performance and Firm Value
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When Do Broadcast Search Discussions Foster Learning? The Role of Network Structure and Technical Marginality
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Your Movement in a City Reveals Your Credit: Credit Default Prediction Based on Geolocation Information
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The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success
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Supply Chain Ripple Effects of Government R&D Budget Cuts: Focusing on Research Safety Equipment Procurement Firms
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Strategic ESG Behavior Under Successor CEOs: CEOs' Political and Green Experience Perspective
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K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters
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From Cultural Wave to Retail Infrastructure: A Stage-Based Model of Global Retail Expansion
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Structural Changes in the Korean Film Market after COVID-19: The Tactical Long Tail Phenomenon
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The U-shaped Relationship between K-pop Genre Atypicality and Popularity Based on Platform Audio Data: Focusing on the Moderating Effect of Artist Status
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