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When Is Sales Channel Diversification More Effective for Small Foodservice Businesses? The Roles of Organizational Change Capability, Digitalization, and Competitive Intensity

Hyemin Kwak1 · Kyung Min Park1

1 School of Business, Yonsei University

Published: June 2026 · Vol. 55 No. 3 · pp. 1267-1298

DOI: https://doi.org/10.17287/kmr.2026.55.3.1267

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