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The Effect of Free Trial Restriction Methods and Payment Methods on Consumer Product Purchase

Heo, Jeong1 · Kim, Jayeon2

1 Chungnam National University, 2 Sogang University

Published: January 2017 · Vol. 46 No. 4 · pp. 1069-1095

DOI: https://doi.org/10.17287/kmr.2017.46.4.1069

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