This study aims to develop a performance measurement model for the strategic management of service firms and to verify its expected effects. To this end, the study proposes a performance measurement model capable of managing the strategy of service firms and conducts a multifaceted analysis of the model's expected effects using the concept of system dynamics. For detailed analysis, a domestic retail distribution company, A Shopping, was selected as a case firm. Based on A Shopping's service strategy, a business model and scorecard were constructed, and the case firm's strategy map was then implemented as a system dynamics model. Using this model, a simulation analysis of the performance measurement model was conducted. The simulation analysis included trend analysis of key performance indicators, scenario analysis based on changes in management policies, and validity analysis of strategic assumptions, through which the expected effects of the service firm performance measurement model proposed in this study were confirmed.