This study structurally examines the psychological processes related to shopping from the time consumers visit a store to the time they leave, focusing on the relationships among pre-visit store attitude, expected/perceived shopping value, shopping satisfaction, post-shopping store attitude, and behavioral intention. More specifically, by distinguishing consumers' shopping value into utilitarian value and hedonic value, the study investigates the effects of expected/perceived shopping values on expectation confirmation and shopping satisfaction, and compares the influence among each research construct within a structural model. Data were collected from shoppers at two department stores and analyzed using LISREL 8. The results of this study are summarized as follows. Pre-visit store attitude influences expected utilitarian/hedonic value, which in turn influences utilitarian/hedonic expectation confirmation through the mediation of perceived utilitarian/hedonic value, thereby affecting satisfaction. Shopping satisfaction influences post-shopping store attitude, which in turn influences behavioral intention. Additionally, pre-visit store attitude has a direct influence on post-shopping store attitude and behavioral intention. Finally, a comparison of paths revealed that the influence of post-shopping store attitude on behavioral intention was stronger than the influences of pre-visit store attitude and shopping satisfaction. The conclusion of this paper discusses the theoretical contributions, limitations, and implications of the study, and offers several suggestions for future research.