This study examines how relational norms affect influence strategy usage within ongoing exchange relationships. First, the hypothesis that in ongoing exchange relationships, the frequency of using information exchange and requests would generally be high while the frequency of using recommendations, promises, legalistic pleas, and threats would be relatively low was partially supported. Meanwhile, the hypothesis that relational norms would positively affect indirect influence strategies and negatively affect direct influence strategies was also partially supported. Specifically, higher reciprocity norms were associated with increased frequency of information exchange and recommendation usage and decreased frequency of threat usage; higher flexibility norms were associated with decreased frequency of request usage; and higher solidarity norms were associated with increased frequency of recommendation usage and decreased frequency of legalistic pleas and request usage. Furthermore, the hypothesis that the aforementioned effects of relational norms on influence strategies would be more pronounced in imbalanced power relationships than in balanced ones was also partially supported.