Some People, including overseas specialist, who have comprehensive insight into economics, regard the rapid growth of Korean economy with little attention to marketing or distribution phases as a sort of $quot;miracle.$quot; Therefore, they tend to doubt its continuous growth in the future in case that the negligence of marketing were not gotten rid of. If we grant it a truism that markets are the lifeblood of business enterprise, the negligence may cause serious problems, early or late, in both business management and national economy. Nevertheless, many of the Korean business executives are said to be too much production-minded, indifferent to enviromental changes and market problems. Thus I wanted to assure myself by means of a field survey whether they were really managing their business as they were referred to, and attempted to consider some measures to improve the situation. As the result of the survey I have come to the conclusion as follows. Firstly most of the manageers were aware of the marketing concept, though in many instances a little different from the modern marketing thought in strict meaning, and of the significance of marketing; problems. This seemingly upsets our prejudice that they had paid little attention to them. It must be noted, however, that most of them still regarded marketing as mere fragments of sales technique., which made me believe that their concepts were far from that of so-called managerial marketing This belief is also supported by the fact that almost all. The business organization concerned were heavily $quot;production-oriented,$quot; and strictly speaking, the executives in charge of marketing were no more than the traditional sales manager. Therefore, I emphasize that the first thing to be done might be to reform the business organization toward marketing-oriented ono, the premise of course must be the introduction of true marketing concept into ;he minds of top-management, To do so, the right education programs for them are urgent, and competent marketing manage s having seat on board of directors should be trained. Secondly, each marketing tool was being used seperately. From the viewpoint of the modern marketing management, $quot;marketing mix$quot; is its core task. Consequently, marketing manager should be aware of the value of integration and coordination or balance. Thirdly, it mast also be stressed that various marketing measures such as product development, advertising, pricing, channel management should be used more effectively on the basis of available theories. In conclusion, it seems to me that business enterprises concerned remain as a whole a little above the stage of scratching the surface of real marketing that has the role of bringing about both right profit for enterprise and consumer satisfaction. Subsequently, if they are to be prosperous for ever, coping with severe competition and changing environment, far greater attention should be given to marketing philosophically and technically in the management of business.