A Comprehensive Review and Future Research Directions on Service Quality, Customer Satisfaction, Customer Loyalty, and Loyalty Programs

Lee, Yujae

Korean Management Review · Vol. 45, No. 6 · pp. 1763-1787 · January 2016

The Development and Challenges of Business Administration and Business Education: A Review on the 60th Anniversary of the Korean Academic Society of Business Administration

Lee, Yeongmyeon · Lee, Sunryong

Korean Management Review · Vol. 45, No. 6 · pp. 1789-1811 · January 2016

An Integrative Approach to Predicting Continued Digital Content Piracy Behavior

Park, Gyeongja · Yoo, Il

Korean Management Review · Vol. 45, No. 6 · pp. 1813-1832 · January 2016

Pump Priming or Wasted Money

Choi, Hwanseok · Kim, Yangmin

Korean Management Review · Vol. 45, No. 6 · pp. 1833-1857 · January 2016

The Effect of Tax Reporting Aggressiveness on Financial Analysts' Earnings Forecast Errors

Park, Jongil · Ji, Seungmin · Shin, Jaeeun

Korean Management Review · Vol. 45, No. 6 · pp. 1859-1900 · January 2016

Choice as Loss: Diversity Seeking in Sequential Multiple Product Choices to Reduce the Loss of Unchosen Alternatives

Park, Jihye

Korean Management Review · Vol. 45, No. 6 · pp. 1901-1928 · January 2016

A Study on Asymmetric Cost Behavior in Chaebol Firms

Shin, Jaeyong · Hwang, Ini · Kwon, Sewon · Choi, Sera

Korean Management Review · Vol. 45, No. 6 · pp. 1929-1953 · January 2016

What Source of Knowledge Leads to Innovation Performance?

Kim, Bongseon · Kim, Nami · Kim, Eonsu

Korean Management Review · Vol. 45, No. 6 · pp. 1955-1983 · January 2016

Product Differentiation Research

Eui Kyo Jeong

Korean Management Review · Vol. 45, No. 6 · pp. 1985-2013 · January 2016

How Will Service Research in Korea Evolve?

Lee, Yujae · Ra, Seona · Lee, Cheongrim

Korean Management Review · Vol. 45, No. 6 · pp. 2015-2064 · January 2016

Young Generation's Perception of Regular Employment Conversion Possibility and Helping Behavior

Jung, Heungjun · Choi, Yongdeuk

Korean Management Review · Vol. 45, No. 6 · pp. 2065-2088 · January 2016

The Differential Effects of Product Placement on Brand Attitude and Program Attitude

Seo, Haejin · Song, Taeho

Korean Management Review · Vol. 45, No. 6 · pp. 2089-2113 · January 2016