How Do Dupe Products Persuade Generation Z? The Role of Perceived Coolness in Shaping Self–Brand Connection and Consumer Behavioral Responses, and the Moderating Effect of Value Consciousness

Sukyoung Kang¹ · Sanghee Kim¹

¹ College of Business Administration, Chonnam National University

DOI: https://doi.org/10.17287/kmr.2026.55.3.1299