Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 2 2026
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Research Article

An Empirical Study of Factors Influencing Fee Discrimination by Digital Platforms: Evidence from the Mobile Gift Coupon Market

Byongkook Yoo1 · Youngae Lee2 · Zhehao Yuan1

1 School of International Trade, Incheon National University, 2 Department of Consumer Science, Incheon National University

Published: January 2026 · Vol. 55 No. 2 · pp. 929-952

DOI: https://doi.org/10.17287/kmr.2026.55.2.929

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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