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Research Article

The Effect of Review Platform Social Login on Reviewers' Emotional Expression: Focusing on the Moderating Effect of Individualistic Culture through a Natural Experiment

Lee, Jungwon1 · Lee, Yunhye2

1 Chungbuk National University, 2 Korea University

Published: January 2025 · Vol. 54, No. 4 · pp. 977-1001

DOI: https://doi.org/10.17287/kmr.2025.54.4.977

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