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Research Article

A Meta-Analysis on Antecedents and Consequences of Customer Engagement in Social Media: Focusing on Cultural Differences as Moderating Variables

Lee, Yunhye1 · Lee, Jungwon1 · Park, Cheol1

1 Korea University

Published: January 2022 · Vol. 51, No. 4 · pp. 979-1004

DOI: https://doi.org/10.17287/kmr.2022.51.4.979

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