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A Study on Social Capital and Brand Salience: Focusing on Luxury Products

Son, Yongseok1 · Yoo, Geonu1

1 Kyung Hee University

Published: January 2020 · Vol. 49, No. 1 · pp. 103-128

DOI: https://doi.org/10.17287/kmr.2020.49.1.103

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