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Consumer Cosmopolitanism in China: The Mediating Effects of Brand Origin and Globalness

Han, Chungmin1 · Kim, Gyeongae1 · Jin, Mongmun1

1 Hanyang University

Published: January 2019 · Vol. 48, No. 3 · pp. 799-817

DOI: https://doi.org/10.17287/kmr.2019.48.3.799

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