Korean Management Review

Korean Management Review

Edited by: Hee-ung Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
Cover
Latest Issue Vol. 55, No. 1 2026
Home › Articles› PDF
Research Article

The Effect of Online Word-of-Mouth Direction and Variance on Movie Sales

Lee, Jungwon1 · Park, Cheol1

1 Korea University

Published: January 2019 · Vol. 48, No. 2 · pp. 341-360

DOI: https://doi.org/10.17287/kmr.2019.48.2.341

Abstract Full Text

If PDF does not display, click here to download

Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

SitemapContact UsKMA Homepage

TEL : 010-8207-3258 EMAIL : editor_kmr@daum.net 계좌번호 : 신한 140-009-175782 예금주 : (사)한국경영학회 COPYRIGHT ⓒ 2026 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. All rights reserved