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Research Article

The Effect of CSR Activities on Relationship Development Factors, Trust, and Long-Term Orientation in B2B Relationships

Han, Sangrin1 · Lee, Jongwon2

1 Hanyang University, 2 Kimpo College

Published: January 2016 · Vol. 45, No. 3 · pp. 869-900

DOI: https://doi.org/10.17287/kmr.2016.45.3.869

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