Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Research Article

The Effect of Consumer Regional Migration on Changes in Online Brand Preference

Son, Jeongmin1 · Kim, Mingyeong2 · Choi, Jeonghye1

1 Yonsei University, 2 University of California at Berkeley

Published: January 2015 · Vol. 44 No. 6 · pp. 1609-1628

DOI: https://doi.org/10.17287/kmr.2015.44.6.1609

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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