Korean Management Review

Korean Management Review

Edited by: Hee-ung Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55, No. 1 2026
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Research Article

The Effect of Fit and Duration of Cause-Related Marketing on Brand Page Subscription and Recommendation Intention

Kim, Gijun1 · Song, Haeyeop2 · Jung, Jaemin2

1 Samsung Economic Research Institute, 2 KAIST

Published: January 2015 · Vol. 44, No. 1 · pp. 281-303

DOI: https://doi.org/10.17287/kmr.2015.44.1.281

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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