Research Article

The Effect of Cause Presentation Types on Evaluation of Cause-Related Marketing

Na, Junhui · Lee, Yonghak · Park, Jongyeop

Published: January 2007 · Vol. 36, No. 2 · pp. 551-571

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Keywords: 공익연계 마케팅공익제시 유형(추상적 vs기부금액사회적 책임활동추정가능 vs측정가능)