Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 2 2026
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Research Article

The Effect of Brand Experience through Perceived Content Characteristics on Building Pure Online Brand Equity and Loyalty

Kim, Muntae · Lee, Jongho

Published: January 2005 · Vol. 34 No. 5 · pp. 1585-1611
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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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