Korean Management Review

Korean Management Review

Edited by: Hee-Woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 5 2026
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Research Article

How AR-Enabled Consumer Participation Drives Consumer Intentions: Co-Creation or Self-Determination?

Jeongbin Whang1 · Ji Hee Song2 · Boreum Choi3

1 Jeju National University, 2 University of Seoul, 3 Yonsei University

Published: October 2026 · Vol. 55 No. 5 · pp. 2047-2078

DOI: https://doi.org/10.17287/kmr.2026.55.5.2047

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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