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The Impact of Entrepreneurship Education Effectiveness on Startup Performance: Mediating Effects of Entrepreneurial Self-Efficacy, Fear of Failure, and Entrepreneurial Satisfaction, and the Moderating Effect of Venture Duration

Kim, Naye1 · Bae, Jeongho2

1 Hannam University, 2 Chungnam National University

Published: January 2024 · Vol. 53 No. 5 · pp. 1227-1253

DOI: https://doi.org/10.17287/kmr.2024.53.5.1227

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Abstract

The purpose of this study is to analyze the impact of the effect of entrepreneurial education on enterprise performance. The research focuses on entrepreneurs with less than seven years of experience who participate in the startup support program of the Ministry of SMEs and Startups. When the effect of entrepreneurial education translates into enterprise performance, the study examines the characteristics of the entrepreneurs and their psychological and emotional factors. The mediating variables of interest include entrepreneurial self-efficacy, entrepreneurial fear of failure, and entrepreneurial satisfaction, with the start-up period set as a moderating variable. The analysis results are as follows. First, while the effect of entrepreneurial education can significantly influence enterprise performance, it impacts more through other variables rather than directly. Second, the effect of entrepreneurial education positively affects enterprise performance by fully mediating entrepreneurial self-efficacy, and entrepreneurial self- efficacy positively influences enterprise performance by partially mediating entrepreneurial satisfaction. Third, the impact of entrepreneurial self-efficacy, entrepreneurial fear of failure, and entrepreneurial satisfaction on enterprise performance is moderated by the start-up period.
Keywords: 창업교육 효과창업자기효능감창업만족도기업성과창업기간