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Research Article

Analysis of Local Supply Networks of Global Automakers in China

Kang, Arom1 · Oh, Jungsan1 · Jung, Dongil1 · Lee, Wonhui2

1 Sookmyung Women's University, 2 Hoseo University

Published: January 2019 · Vol. 48, No. 1 · pp. 105-131

DOI: https://doi.org/10.17287/kmr.2019.48.1.105

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Abstract

The purpose of this study is to examine, through social network analysis, how the centrality of specific firms (nodes) changes when tie strength is incorporated into buyer-supplier transaction relationships (links) using actual transaction data in the automobile industry. To this end, the study was conducted on eight local joint ventures of global automakers operating in China (Shanghai Volkswagen, FAW-Volkswagen, Guangzhou Toyota, Guangzhou Honda, Shanghai GM, Changan Ford, Beijing Hyundai, and Dongfeng Yueda Kia) and their various suppliers. More specifically, for three product categories (airbags, interiors, and seats), transaction relationship networks and tie strength networks were compared to examine how degree centrality and eigenvector centrality change, and how network structures differ according to the characteristics of each product category. The results showed that when tie strength, a relational attribute, was added to the supply network, both degree centrality and eigenvector centrality values increased across all product categories. Furthermore, across all tie strength networks, it was confirmed that Korean automakers maintained relatively stronger ties with their own suppliers.
Keywords: 중국자동차산업사회연결망 분석가중네트워크네트워크 중심성