This essay examined the possibility of "Korean-style consumer decision-making research" and, as a premise, how cross-cultural research on consumer decision-making can serve as a foundation for establishing Korean-style consumer decision-making research. The author first examined the meaning and necessity of "Korean-style consumer decision-making research." The conclusion was that the Korean-style consumer decision-making research needed in our business academia should be: (1) research that can help solve consumer-related problems facing Korean businesses and society; (2) programmatic research that enables the explanation and prediction of decision-making behaviors unique to Korean consumers based on scientific principles without sacrificing academic rigor; and (3) research that can be recognized not only in domestic academia but also in the global academic community. For such Korean-style consumer decision-making research to be possible, a cross-cultural approach is necessary to identify the distinctive decision-making behaviors of Korean consumers and uncover the underlying psychological mechanisms. With this perspective, the author reviewed articles related to consumer decision-making published in the Korean Management Review and Korea Business Review between 2011 and 2017, focusing on papers that directly compared Korean consumers with foreign consumers or those that could yield interesting differences if compared with foreign consumers in the future. The author also reviewed conceptual frameworks capable of systematically capturing the distinctive decision-making behaviors of Korean consumers. Based on these reviews and discussions, the author proposed desirable directions for laying the groundwork for Korean-style consumer decision-making research.