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Research Article

Designing a Service Delivery System Analysis Methodology Using Survival Functions

Park, Geunwan1 · Park, Gwangtae2

1 Hanyang University, 2 Korea University

Published: January 2017 · Vol. 46, No. 2 · pp. 403-427

DOI: https://doi.org/10.17287/kmr.2017.46.2.403

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Abstract

This study redesigns the Kaplan-Meier Estimator, primarily used in clinical trial analysis, to propose a methodology that facilitates the analysis of service delivery systems in service organizations. The methodology presented in this study enables the analysis of service attributes as perceived by customers at service encounters within the service delivery system, rather than identifying service attributes through a multi-dimensional, integrative approach—the predominant approach in the field of service operations management. A case analysis was conducted by applying the methodology to a diet oriental medicine hospital for the purpose of validating the service delivery system analysis methodology. This study can be characterized as research that identifies service attributes using a systems approach or process modularity concepts primarily applied in manufacturing.
Keywords: 서비스전달 시스템카플란-마이어 추정치서비스접점생존함수생존분석