Korean Management Review

Korean Management Review

Edited by: Hee-Woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 3 2026
Home › Articles› Abstract
Research Article

The Effect of Cause Presentation Types on Evaluation of Cause-Related Marketing

Na, Junhui · Lee, Yonghak · Park, Jongyeop

Published: April 2007 · Vol. 36 No. 2 · pp. 551-571
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Keywords: amount of donationcause frame(abstract vsCause-related marketingcorporate scial responsibilityestimable vs calculable)

Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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