This study aims to identify the purchasing behavior of elderly consumers in Korea through comparison with non-elderly consumers. To achieve the research objective, a survey on clothing purchasing behavior was conducted with 518 elderly and non-elderly consumers in the Seoul area. Among the collected data, 23 items related to purchasing behavior were reduced to 7 factors through factor analysis, and the factor scores of the 7 factors were used to comparatively analyze the purchasing behavior between elderly and non-elderly consumers. The results of this study indicate that elderly consumers exhibit weaker adventurous purchasing behavior compared to non-elderly consumers, while showing more sensitive responses to unbranded products and promotional factors than non-elderly consumers. Furthermore, elderly consumers were found to place greater importance on patronage stores and store personnel than non-elderly consumers. However, elderly consumers did not show particularly sensitive responses to price compared to non-elderly consumers, nor did they consider store convenience to be particularly important.