Research Article
A New Integrative Theory of Consumer Behavior from a Cross-Cultural Perspective
Published: January 1985 · Vol. 15, No. 1 · pp. 81-104
Full Text
Korean Management Review
Edited by: Hee-ung Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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