Modern decision making process involves not just single objective of profit maximization but multiple conflicting objectives which encompass production, marketing, and others. The incompletion of single objective criterion and the importance of multiple objectives criterion in today`s dynamic environment are emphasized both through normative and empirical studies. In this connection goal programming is introduced as one of the most effective techniques for multiple criteria decision making problems. A simple case is illustrated for the formulation of a goal programming model. Finally, historical background and application studies of goal programming are presented.