Universal or Contextual? A Multilevel Analysis of Review-Derived Service Attributes in Hotel Satisfaction

Da Yeon Kim¹ · Hae Jin Seo² · Tae-Ho Song³

¹ Visiting Professor of marketing in the Dongguk Business School at Dongguk University, ² Assistant Professor of Marketing in the Division of Business Administration at Pukyong National University, ³ Professor of Marketing in the College of Business at Pusan National University

DOI: https://doi.org/10.17287/kmr.2026.55.4.1721