Factors Influencing Purchase Intention of Products Created by Influencers: Based on the Trust Transfer Theory

Hyerin Kim¹ · Suhan Woo² · Saerom Lee³

¹ Kyungpook National University, ² College of Business Administration, Seoul National University, ³ School of Business Administration/Research Institute of Creative & Cultural Industries, Kyungpook National University

DOI: https://doi.org/10.17287/kmr.2026.55.3.1361