Korean Management Review

Korean Management Review

Edited by: Hee-Woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 3 2026
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Research Article

Impulsive Buying in Live Streaming: The Influence of Contextual Factors and Product Type from the Perspective of Consumer Inspiration

Inwon Kang1 · Jiayu Wu1 · Minkyeong Kim1

1 Department of International Business and Trade, Kyung Hee University

Published: June 2026 · Vol. 55 No. 3 · pp. 1215-1244

DOI: https://doi.org/10.17287/kmr.2026.55.3.1215

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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