If PDF does not display, click here to download

1
권하린, 이준희(2023), “케이팝 팬덤의 군중 형태 변화 과정 연구: 워너원(Wanna One) 팬덤을 중심으로,” 한국영상학회논문집, 제21권 5호, pp 57-70. (Kwon, H. R. and Lee, J. H.(2023), “A Study of the Flow of Crowd-Type Changes in K-Pop Fandom: Focus on the Wanna One Fandom,” Journal of the Korea Society of Computer and Information, 21(5), pp 57-70.) Google Scholar ›
2
김은정(2020), “뉴미디어 시대의 팬덤과 문화매개자: 방탄소년단(BTS) 사례를 중심으로,” 한국콘텐츠학회논문지, 제20권 1호, pp 378-391. (Kim, E.-J.(2020), “Fandom and New Cultural Intermediary in New Media Era: Focusing on the Case of BTS,” Journal of the Korea Contents Association, 20(1), pp 378-391.) Google Scholar ›
3
류은영, 류병곤(2012), “공·사 조직의 조직구조와 조직효과성간의 비교 연구: 다차원적 조직몰입의 매개효과검증,” 지방정부연구, 제16권 3호, pp 437-468. (Ryu, E.-Y. and Ryu, B.-G.(2012), “A Comparison Study on the Relations of Organizational Structural and Organizational Effectiveness of Public and Private Sectors: Mediating Effects of Multi-dimensional Organizational Commitment,” Journal of Local Government Studies, 16(3), pp 437-468.) Google Scholar ›
4
신현철, 변숙은(2016), “페이스북 브랜드 커뮤니티에서 고객 인게이지먼트의 역할,” 경영학연구, 제45권 2호, pp 659-685. (Shin, H. and Byun, S.(2016), “The Role of Customer Engagement in Facebook Brand Communities,” Korean Management Review, 45(2), pp 659-685.) Google Scholar ›
5
안희정(2025, 6월 19일), “K 팝 넘어 인디·힙합까지 지원… 스포티파이, 한국 시장 더 키운다,” ZDNet Korea, https://zdnet.co.kr/view/?no=20250619131851 (Ahn, H.(2025, June 19), “Beyond K-Pop, Supporting Indie and Hip-Hop… Spotify Grows Korean Market Further,” ZDNet Korea, https://zdnet.co.kr/view/?no=20250619131851) Google Scholar ›
6
이경여, 박상현(2023), “한류 팬덤에 대한 인식과 이슈의 소셜 빅데이터 분석,” 한국엔터테인먼트산업학회논문지, 제17권 4호, pp 1-16. (Lee, K.-Y. and Park, S.-H.(2023), “Social Big Data Analysis of Perceptions and Issues of Hallyu Fandom,” Journal of the Korea Entertainment Industry Association, 17(4), pp 1-16.) Google Scholar ›
7
이승훈(2005), “한국 사회운동가들의 정체성 형성과정: 사회운동 참여 경험을 중심으로,” 비판사회학회, 제65호, pp 12-38. (Lee, S.(2005), “Identity Formation Process of Social Activists in Korea: The Experience of Social Movement Participation,” Economy and Society, (66), pp 12-38.) Google Scholar ›
8
이용탁(2007), “인적자원개발을 통한 직무능력향상이 직무만족 및 조직몰입에 미치는 영향,” 인적자원관리연구, 제14권 2호, pp 143-160. (Lee, Y.-T.(2007), “A Study on the Influence of Job Performance with HRD on Job Satisfaction and Organizational Commitment,” Journal of Human Resource Management Research, 14(2), pp 143-160.) Google Scholar ›
9
이윤경(2024), “케이팝 팬덤 유형별 특성 차이 연구,” 플랫폼기술학회지, 제12권 5호, pp 50-61. (Lee, Y.(2024), “A Study on the Characteristics Differences of K-Pop Fandom Types,” Journal of Platform Technology, 12(5), pp 50-61.) Google Scholar ›
10
이윤혜, 이중원, 박철(2022), “소셜미디어에서 고객 인게이지먼트의 선행요인과 결과요인에 관한 메타분석: 문화적 차이의 조절변수를 중심으로,” 경영학연구, 제51권 4호, pp 979-1004. (Lee, Y., Lee, J., and Park, C.(2022), “A Meta-Analysis of Antecedents and Consequences of Customer Engagement in Social Media: Moderating Effects of Cultural Background,” Korean Management Review, 51(4), pp 979-1004.) Google Scholar ›
11
이중원, 박철(2021), “소셜미디어 콘텐츠 특성이 고객인게이지먼트를 매개하여 브랜드 자산에 미치는 영향: 한국과 미국의 비교,” 경영학연구, 제50권 2호, pp 283-312. (Lee, J. and Park, C.(2021), “The Influence of Social Media Content Characteristics on Brand Equity by Mediating Customer Engagement: Comparison between Korea and the US,” Korean Management Review, 50(2), pp 283-312.) Google Scholar ›
12
이지영, 안희제(2023), “팬 행동주의를 재회집하기: 물질적 배치로서의 팬덤 정체성과 정체성 유지의 전략들,” 문화콘텐츠연구, 제29호, pp 7-44. (Lee, J., and Ahn, H.(2023), “Reassembling Fan Activism: Fandom Identity as Material Assemblage and Strategies of Identity Maintenance,” The Journal of Culture Contents, (29), pp 7-44.) Google Scholar ›
13
이혜수(2019), “한국 팬덤의 민족주의 정체성 전략에 관한 연구,” 사회사상과 문화, 제22권 2호, pp 237-268. (Lee, H.(2019), “Strategies for Managing Nationalist Collective Identity of Korean Fandom,” Journal of Social Thoughts and Culture, 22(2), pp 237-268.) Google Scholar ›
14
한미화, 나은경(2022), “팬덤의 소셜 미디어 이용 양태에 따른 아이돌 세대별 팬덤 문화의 변화,” 한국콘텐츠학회논문지, 제22권 2호, pp 605-616. (Han, M.-H. and Na, E.-K.(2022), “Generational Fandom Culture Shift in K-Pop Idol Fandom and Social Media Use,” Journal of the Korea Contents Association, 22(2), pp 605-616.) Google Scholar ›
15
Adler, P. and Borys, B.(1996), “Two Types of Bureaucracy: Enabling and Coercive,” Administrative Science Quarterly, 41(1), pp. 61-89. Google Scholar ›
16
Edmondson, A. C. (2011), “Crossing Boundaries to Investigate Problems in the Field: An Approach to Useful Research,” In E. Lawler and S. Mohrman (Eds.), Useful Research: Advancing Theory and Practice (pp. 37-56). Berrett-Koehler. Google Scholar ›
17
Hansen, H. (2008), “Abduction,” In D. Barry and H. Hansen (Eds.), The SAGE Handbook of New Approaches in Management and Organization (pp. 454-463). Sage. Google Scholar ›
18
Hanson, N. R. (1958), Patterns of Discovery: An Inquiry into the Conceptual Foundations of Science. Cambridge University Press. Google Scholar ›
19
KPOP 4 PLANET. (n.d.). K-POP Stans Unite for Climate Action. https://kpop4planet.com Google Scholar ›
20
Lewis, M. (2017), The Undoing Project: A Friendship that Changed the World. Allen Lane/ Penguin Random House. Google Scholar ›
21
Mowday, R. T., Steers, R. M., and Porter, L. W. (1979), “The Measurement of Organizational Commitment,” Journal of Vocational Behavior, 14(2), 224-247. Google Scholar ›
22
Netflix Tudum (2025.08.27.). KPOP Demon Hunters Most Popular Netflix film. https://www.netflix.com/tudum/articles/kpop-demon-hunters-most-popular-netflix-film Google Scholar ›
23
Oh, W. Y. and Rhee, M. (2016, November 10). K-Pop’s Global Success Didn’t Happen by Accident. Harvard Business Review. Google Scholar ›
24
Sætre, A. S. and Van de Ven, A. H. (2021), “Generating Theory by Abduction,” Academy of Management Review, 46(4), 684-701. Google Scholar ›
25
Taylor, F. W. (1911), The Principles of Scientific Management. Harper & Brothers. Google Scholar ›
26
Van de Ven, A. H. (2007), Engaged Scholarship: A Guide for Organizational and Social Research. Oxford University Press. Google Scholar ›
27
Weber, M. (1947), The Theory of Social and Economic Organization (A. M. Henderson and T. Parsons, Trans.). Oxford University Press. Google Scholar ›
28
Weick, K. E. (1989), “Theory Construction as Disciplined Imagination,” Academy of Management Review, 14(4), 516-531. Google Scholar ›
29
Zhang, Z. (2025), “The Operational Mechanisms of K-pop Fan Organizations in the Entertainment Industry,” Proceeding of ICIHCS 2025 Symposium. Google Scholar ›

A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth