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Research Article

Non-market Strategy in Competitive Contexts: Carbon Performance and Firm Value

Injae Jeon1 · Yoojung Ahn1

1 Korea University Business School

Published: January 2026 · Vol. 55, No. 1 · pp. 229-259

DOI: https://doi.org/10.17287/kmr.2026.55.1.229

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