Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
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Latest Issue Vol. 55 No. 2 2026
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Research Article

The Impact of Generative AI Characteristics on Task Performance and Continued Use Behavior: Focusing on SOR and TTF Theories

Park, Hyeonseon1 · Kim, Sanghyeon1 · Lee, Minyeong1

1 Kyungpook National University

Published: January 2025 · Vol. 54 No. 6 · pp. 1511-1540

DOI: https://doi.org/10.17287/kmr.2025.54.6.1511

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Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

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