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Research Article

CSR and Shareholder Value in the Restaurant Industry: Moderating Effects of Advertising Spending Contingent on CSR Types

YongHee Kim1 · HyunJin Lee2

1 Pusan National University, 2 Kyungsung University

Published: January 2025 · Vol. 54 No. 4 · pp. 1003-1031

DOI: https://doi.org/10.17287/kmr.2025.54.4.1003

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