Research Article

Differential Effects of Consumer Individualism and Collectivism on Self-Sacrificing Environmental CSR: Focusing on Differences between Koreans and White Americans

Ra, Seona

Korea National Open University

Published: January 2023 · Vol. 52, No. 1 · pp. 161-190

DOI: https://doi.org/10.17287/kmr.2023.52.1.161

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