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Competitive Consumption: The Impact of Purchase Ranking, Competition Intensity, and Ranking Announcement Timing on Consumption Achievement and Product Quality Perception

Park, Jihye1 · Lee, Munhan1

1 Hankuk University of Foreign Studies

Published: January 2022 · Vol. 51 No. 6 · pp. 1765-1790

DOI: https://doi.org/10.17287/kmr.2022.51.6.1765

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