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Research Article

An Exploratory Study on Consumer Perception and Preferences of Price, Quality, and Service for Smart Factory Customized Products

Woo, Suhan1 · Kwon, Sundong2 · Jang, Jeongju1

1 Seoul National University, 2 Chungbuk National University

Published: January 2022 · Vol. 51 No. 6 · pp. 1619-1647

DOI: https://doi.org/10.17287/kmr.2022.51.6.1619

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