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Continuance Usage Intention on Subscription-based Streaming Service: Focusing on the Dedication-Constraint Model

Daeun Lim1 · Yuna Ro2 · Saerom Lee3 · Jungjoo Jahng2

1 Kakaostyle, 2 Seoul National University, 3 Kyungpook National University

Published: January 2022 · Vol. 51 No. 6 · pp. 1595-1618

DOI: https://doi.org/10.17287/kmr.2022.51.6.1595

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