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The Relationship between Subscription Economy Model Design Factors and Consumer Purchase Intention: Focusing on 99 Subscription Economy Company Cases

Baek, Hyehyeon1 · Kim, Gilseon1

1 Sogang University

Published: January 2022 · Vol. 51, No. 4 · pp. 845-867

DOI: https://doi.org/10.17287/kmr.2022.51.4.845

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