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Research Article

Does Webcare Affect Online Review Helpfulness? The Effects of Topic Congruence and Source Credibility

Jungwon Lee1 · Cheol Park2

1 Konkuk University, 2 Korea University

Published: January 2022 · Vol. 51, No. 2 · pp. 437-460

DOI: https://doi.org/10.17287/kmr.2022.51.2.437

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