Research Article

The Relationship among Internal Attribution, Pride, and Customer Responses through Customer Participation in Purchase Success Situations: Customers' Good Pride and Bad Pride

Sang Hee Kim

Chonnam National University

Published: January 2022 · Vol. 51, No. 1 · pp. 47-77

DOI: https://doi.org/10.17287/kmr.2022.51.1.47

Abstract Full Text

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