Korean Management Review

Korean Management Review

Edited by: Hee-woong Kim Print ISSN: 1226-1874 Online ISSN: 2951-3480 © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Publication Frequency: Six times per year (February 28, April 30, June 30, August 31, October 31, and December 31)
Cover
Latest Issue Vol. 55 No. 2 2026
Home › Articles› PDF
Research Article

An Exploratory Study on Promotion Participation Factors through Mixed Methods Research: Focusing on Coffee Shop Promotion Cases

Ryu, Jeongwon1 · Han, Sangrin1 · Park, Taeyeong1

1 Hanyang University

Published: January 2021 · Vol. 50 No. 5 · pp. 1381-1400

DOI: https://doi.org/10.17287/kmr.2021.50.5.1381

Abstract Full Text

If PDF does not display, click here to download

Korean Management Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 1226-1874 · Online ISSN 2951-3480

SitemapContact UsKMA Homepage

TEL : 010-8207-3258 EMAIL : editor_kmr@daum.net 계좌번호 : 신한 140-009-175782 예금주 : (사)한국경영학회 COPYRIGHT ⓒ 2026 THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. All rights reserved