Research Article

The Effect of Corporate ESG Activities on Corporate Image, Perceived Price Fairness, and Consumer Responses

Park, Yunna¹ · Han, Sangrin¹

¹ Hanyang University

Published: January 2021 · Vol. 50, No. 3 · pp. 643-664

DOI: https://doi.org/10.17287/kmr.2021.50.3.643

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