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Research Article

A Multi-Level Analysis of Factors Affecting Online Review Helpfulness in the Global Hotel Market

Park, Cheol1 · Lee, Jungwon1

1 Korea University

Published: January 2021 · Vol. 50, No. 3 · pp. 585-609

DOI: https://doi.org/10.17287/kmr.2021.50.3.585

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