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Research Article

Consumer Choice and Satisfaction with AI-Recommended Products: The Moderating Effects of Number of Alternatives and Need for Cognitive Closure

Sang Yun Seo

Kyungnam University

Published: January 2021 · Vol. 50, No. 2 · pp. 313-329

DOI: https://doi.org/10.17287/kmr.2021.50.2.313

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