Research Article

A Study on Service Improvement Strategy Using Data-Driven Design Thinking: Focusing on Home Shopping T-Commerce Case Analysis

ChangHyun Lee¹ · KyungJin Cha¹ · GyooGun Lim¹

¹ Hanyang University

Published: January 2021 · Vol. 50, No. 1 · pp. 23-51

DOI: https://doi.org/10.17287/kmr.2021.50.1.23

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